say what you will about catholicism but their PR is horrendous. they keep traumatizing all the art kids and then being angry when the best music and art is all critical of the catholic church. do you squeeze lemons in ur eyes and get mad when it burns?

In before I start seeing people bitching about rainbow capitalism MY favorite rainbow capitalism story is about Subaru. Yes the Japanese car company.

In the nineties, they were struggling. They were competing with a dozen other companies targeting the main demographic at the time: white men ages 18-35, especially after a failed luxury car launch with a new ad agency. “What we need is to focus on niche demographics,” they decided, and then focused on people who enjoyed the outdoors. The Subaru was excellent at driving on dirt roads that many other vehicles couldn’t at the time, so it was perfect for all those off-road campers; they started making all-wheel drive standard in all their cars to help with that. And the people who wanted cars to go do outdoor stuff? Lesbians.

Okay. Of course it wasn’t only lesbians buying Subarus. They’re on the list with educators, health-care professionals, and IT people. But the point is, this Japanese car company interviewed this strange demographic (single, female head of household) and realized one important factor: They were lesbians. They liked to be able to use the cars to go do outdoorsy stuff, and they liked that they could use the cars to haul stuff rather than a big truck or van. Subaru had a choice to make then. They had four other demographics they could market to, after all–the educators, the health-care professionals, IT professionals, and straight outdoorsy couples. Their company didn’t hinge on this one “problematic” demographic.

And they decided “fuck it,” and marketed to lesbians anyway. This included offering benefits to American gay and lesbian employees for their domestic partners, so it didn’t look like a cash grab. (This was not a problem. They already offered those in Canada.)

Yes, there was some backlash. They got letters from a grassroots group accusing them of promoting homosexuality, and every letter said they’d no longer be buying from Subaru. “You didn’t buy from us before, either,” Subaru realized, and ignored them. It helped that the team really cared about the plan, and that they had many straight allies to back them up. There was also some initial backlash when Subaru hired women to play a lesbian couple in the commercial, but they quickly found that lesbians preferred more subtlety; “XENA LVR” on a license plate, or bumper stickers with the names of popular LGBTQ+ destinations, or taglines of “Get out. Stay out.” that could be used for the outdoors–or the closet.

Subaru said “We see you. We support you.” They sponsored Pride parades and partnered with Rainbow Card and hired Martina Navratilova as spokeswoman. They put their money where their mouth is and went into it whole hog. In a time where companies did not want to take our money, Subaru said, “Why not? They’re people who drive.” And that was groundbreaking.

my mom has a digital photo frame that does a slideshow of the pictures you send to it. she let her kids and our partners/spouses sync up to it so it’s mostly just pictures of the grandkids, our pets, etc

periodically, though, joe and i like to send things just to add some variety like stills from Neil Breen films (“are those your friends?”) and Art the Clown (“stop sending that”).

but anyway this is all to say i sent the wrong image today and i don’t know if i should try to preemptively explain myself or just hope she never looks at the frame when it’s up

i wish i’d just accidentally sent porn

Cake i made today that looks like an amnesiacs distant memory

ideal ways for me to die

1. old age, peacefully in my sleep

2. after a long and illustrious career i am at a rooftop gala hosted in my honor. i am wearing a beautiful gown, holding a glass of red wine, standing by the railing. a scorned lover approaches and, after a passionate spat, they push me over the edge of the building. the wine glass goes flying, splattering their outfit in red as a visual metaphor for the blood on their hands. as i descend my gown flies around me like two beautiful wings, a bird in flight. a photographer on the street manages to take a photo before i hit the ground and that photo wins the pulitzer. a new york times think piece is released regarding whether or not it's moral to profit off a photo of someone's death. the think piece also wins a pulitzer.

3. sex accident.

I’m so sad

the authors note of all time

source

Inshallah they find him.